Rusteen, 29, is a former Airbnb employee who founded the startup www.OptimizeMyAirbnb.com, where client blurbs claim enthisiastically he is a “magician” whose expertise boosts Airbnb users’ search rankings — and lines the pockets of Airbnb hosts.
Magic as his company may be, Rusteen did not register his own Airbnb listing with San Francisco’s Office of Short-Term Rentals.