Post by High Priestess on Nov 20, 2015 16:40:59 GMT
"AirBnB has turned on Americans to staying in apartments when they are away from home. Travelers realize they like to be in a place with space, with a kitchen, sometimes with a washer and dryer. Being in a real apartment makes them feel like a local; it helps them imagine they actually live there, even for a short time.
AirBnB isn’t totally reliable though. The key-drop doesn’t always go smoothly. And renters never know how clean the place will be, or if the sheets will be nice, or if creepy people live next door. It’s also a lot of work to find the right apartment and sort through the rankings to see if it’s a good find.
Visitors looking for a longer stay can turn to corporate housing, but most lack any personality and style. If you are away from home for a stressful reason – maybe you are getting a divorce or relocating for work – the last thing you want in your life is a depressing place to return in the evenings.
Enter ROOST, a new Philadelphia-based brand of “Apartment Hotels.” The company was hatched two years ago by real estate developer David Grasso and Randall Cook, the former COO of corporate housing firm Korman Communities. They realized there was space to create a new type of hospitality that combined the best (and left out the worst) of individual apartments, corporate housing, and hotels.
Last fall they opened up their first location in Center City, Philadelphia. This winter their next building is opening a few blocks away with a wine bar cafe and cocktail den coming a few months later. “We would like to have 15 to 20 ROOSTS in the next ten years,” said Cook. “We would love to be in New York City, Los Angeles, Chicago, Washington, really any large metropolitan area in the country.” A few of these deals are already being negotiated."
My two cents: Seems like this model of Apartment Hotels is just what many cities are opposed to when they create STR regulations. It'll be interesting to see how this plays out.
See here for article:
www.forbes.com/sites/alysonkrueger/2015/11/19/this-company-is-taking-the-best-from-airbnb-and-boutiques-and-creating-a-new-type-of-hotel/
AirBnB isn’t totally reliable though. The key-drop doesn’t always go smoothly. And renters never know how clean the place will be, or if the sheets will be nice, or if creepy people live next door. It’s also a lot of work to find the right apartment and sort through the rankings to see if it’s a good find.
Visitors looking for a longer stay can turn to corporate housing, but most lack any personality and style. If you are away from home for a stressful reason – maybe you are getting a divorce or relocating for work – the last thing you want in your life is a depressing place to return in the evenings.
Enter ROOST, a new Philadelphia-based brand of “Apartment Hotels.” The company was hatched two years ago by real estate developer David Grasso and Randall Cook, the former COO of corporate housing firm Korman Communities. They realized there was space to create a new type of hospitality that combined the best (and left out the worst) of individual apartments, corporate housing, and hotels.
Last fall they opened up their first location in Center City, Philadelphia. This winter their next building is opening a few blocks away with a wine bar cafe and cocktail den coming a few months later. “We would like to have 15 to 20 ROOSTS in the next ten years,” said Cook. “We would love to be in New York City, Los Angeles, Chicago, Washington, really any large metropolitan area in the country.” A few of these deals are already being negotiated."
My two cents: Seems like this model of Apartment Hotels is just what many cities are opposed to when they create STR regulations. It'll be interesting to see how this plays out.
See here for article:
www.forbes.com/sites/alysonkrueger/2015/11/19/this-company-is-taking-the-best-from-airbnb-and-boutiques-and-creating-a-new-type-of-hotel/