Post by High Priestess on Mar 4, 2016 10:24:06 GMT
See the article
www.adnews.com.au/news/airbnb-to-roll-out-new-global-brand-platform
Airbnb is prepping the roll out of a major brand platform that will be at the basis of its marketing communications as well as its product services for the next few years.
The travel site, which provides a way for hosts to rent out their spare rooms or homes to travellers around the world, is aiming to extend its reach beyond accommodation. It plans to introduce services that give travellers access to local gyms and other services in the local area when they stay with an Airbnb property. Global CMO Jonathan Mildenhall says it will be an “end-to-end” travel experience. It could also include travel, car sharing and local eateries.
www.adnews.com.au/news/airbnb-to-roll-out-new-global-brand-platform
Airbnb is prepping the roll out of a major brand platform that will be at the basis of its marketing communications as well as its product services for the next few years.
The travel site, which provides a way for hosts to rent out their spare rooms or homes to travellers around the world, is aiming to extend its reach beyond accommodation. It plans to introduce services that give travellers access to local gyms and other services in the local area when they stay with an Airbnb property. Global CMO Jonathan Mildenhall says it will be an “end-to-end” travel experience. It could also include travel, car sharing and local eateries.