Post by High Priestess on Jan 18, 2016 15:27:49 GMT
SEe the article
www.wsj.com/articles/homeaway-mocks-airbnb-sharing-economy-in-new-ad-1453093262
HomeAway Inc. wants to remind you of all about the funny and uncomfortable ways that sharing someone’s home on vacation can go awry: Finding a stranger’s hair on a bar of soap. Being watched in your sleep. Witnessing someone else’s personal hygiene routine.
The new marketing effort is designed to help HomeAway get a larger share of the vacation rental market and distance itself from home-sharing companies like Airbnb Inc.
HomeAway’s ad campaign, which begins today, features TV, digital and social media ads that mock the so-called sharing economy—the peer-to-peer sharing of goods and services, a trend Airbnb helped pioneer.
The ads, which will also run in countries such as France, the U.K. and Germany, demonstrate, in a humorous way, the weird situations people face when they share accommodations with strangers.
HomeAway’s listings tend to be managed properties and second homes that people rent out for most of the year, while Airbnb allows people to rent out rooms for brief periods of time.
www.wsj.com/articles/homeaway-mocks-airbnb-sharing-economy-in-new-ad-1453093262
HomeAway Inc. wants to remind you of all about the funny and uncomfortable ways that sharing someone’s home on vacation can go awry: Finding a stranger’s hair on a bar of soap. Being watched in your sleep. Witnessing someone else’s personal hygiene routine.
The new marketing effort is designed to help HomeAway get a larger share of the vacation rental market and distance itself from home-sharing companies like Airbnb Inc.
HomeAway’s ad campaign, which begins today, features TV, digital and social media ads that mock the so-called sharing economy—the peer-to-peer sharing of goods and services, a trend Airbnb helped pioneer.
The ads, which will also run in countries such as France, the U.K. and Germany, demonstrate, in a humorous way, the weird situations people face when they share accommodations with strangers.
HomeAway’s listings tend to be managed properties and second homes that people rent out for most of the year, while Airbnb allows people to rent out rooms for brief periods of time.
