Post by High Priestess on Nov 13, 2015 15:15:54 GMT
Airbnb has a new host dashboard:
www.wired.com/2015/11/airbnbs-redesigned-tools-make-it-easier-to-be-a-good-host/
FOR YEARS, AIRBNB’S host dashboard was nearly identical to its guest dashboard. Certain details differed, of course, but the layout of each presented the same kind of information, in the same increments, and in the same order. That changes today, with a major redesign to Airbnb’s host dashboard.
Thing is, Airbnb host’s experience is nothing like a guest’s experience. Guests are travelers, people who need to rent a room. Hosts, on the other hand, are essentially running a small side business. They need to track earnings, get rooms cleaned on time, and provide a de facto concierge service. That’s why, a year ago, Airbnb’s Marketplace team started prototyping and testing new tools on its host dashboard. Then, four months ago, the team started building those insights into a fully realized redesign. That redesign—a newly minted host dashboard for both web and mobile—launches this morning.
The old host dashboard was most analogous to an inbox. The new one is more like a calendar, in that it emphasizes highlighting day-to-day activities. “It needs to be quick and digestible,” says Amber Cartwright, who runs the Marketplace team and led the redesign. For instance, the new layout makes a point of grouping and displaying same-day events and activities, simply by wrapping them in the same white box. “If someone is leaving today and someone else is arriving, [hosts] need to know,” says Cartwright. “That’s different from taking a vacation and blocking out my calendar twice a year.” In other words: It’s in a host’s best interests to keep apprised of day-to-day ongoings. But renters? All they really need to know is the duration of their stay.
www.wired.com/2015/11/airbnbs-redesigned-tools-make-it-easier-to-be-a-good-host/
FOR YEARS, AIRBNB’S host dashboard was nearly identical to its guest dashboard. Certain details differed, of course, but the layout of each presented the same kind of information, in the same increments, and in the same order. That changes today, with a major redesign to Airbnb’s host dashboard.
Thing is, Airbnb host’s experience is nothing like a guest’s experience. Guests are travelers, people who need to rent a room. Hosts, on the other hand, are essentially running a small side business. They need to track earnings, get rooms cleaned on time, and provide a de facto concierge service. That’s why, a year ago, Airbnb’s Marketplace team started prototyping and testing new tools on its host dashboard. Then, four months ago, the team started building those insights into a fully realized redesign. That redesign—a newly minted host dashboard for both web and mobile—launches this morning.
The old host dashboard was most analogous to an inbox. The new one is more like a calendar, in that it emphasizes highlighting day-to-day activities. “It needs to be quick and digestible,” says Amber Cartwright, who runs the Marketplace team and led the redesign. For instance, the new layout makes a point of grouping and displaying same-day events and activities, simply by wrapping them in the same white box. “If someone is leaving today and someone else is arriving, [hosts] need to know,” says Cartwright. “That’s different from taking a vacation and blocking out my calendar twice a year.” In other words: It’s in a host’s best interests to keep apprised of day-to-day ongoings. But renters? All they really need to know is the duration of their stay.
