Diversity Doodling at Airbnb

Hom knew she needed to create a set of guidelines, imbuing a consistent style across all of Airbnb's illustrations. But she also wanted to tell a story about the company, and the people who use its service. Before anyone reads the fine print on Airbnb's sign-up page, they see the pictures. Before they sign up to start hosting, they look at the drawings of people in their illustrated homes. Hom saw an opportunity. "I looked at it not from an aesthetic perspective, but what is the company trying to do? How is it moving into the future?"